Category vs. Tag: When to Use Each and Why It Matters for SEO
- •Categories = hierarchical topical pillars. Map to primary keyword clusters. Marketing blog: "SEO," "Content Marketing," "Social Media." Subcategories add depth: "SEO" → "Technical SEO," "Link Building." Demonstrates comprehensive coverage to Google.
- •Tags = flat, cross-cutting descriptors. Connect posts across categories. "Google Algorithm Update" tag spans multiple categories. Use sparingly, deliberately. Represent recurring themes.
- •Common mistake: tags mirror categories, used under 3 posts.
- •Rankomata flags duplicate names, insufficient post counts. Suggests consolidations strengthening cross-category connections.